Zohark

I spend a great deal of my time helping advertisers create ads for their campaigns on Zohark, the social advertising network. I try to help them target the people that are on the network (over 25,000,000 facebook users and growing).

In my constant search for more knowledge, I read a great post by Seth Godin, marketing guru extraordinaire, titled, “Your ads are not for you.” Here’s the post:

Here’s the puzzling math of advertising, offline and on:

• Everybody doesn’t read, remember or click on your ads.
• Nobody isn’t the right answer either.

In other words, you don’t get 100% attention when you buy an ad. In fact, you don’t get 50% attention or even 1%. If you’re very very good and very lucky, it might be .1% but it’s more likely to be one in 10,000. Which is exactly the right number, it turns out, to make advertising work. Any lower and you couldn’t afford it, any higher and everyone would need a warehouse, not a house, to store all the stuff they bought.

This is no accident, of course. We look at ads when we need to. Then we stop.

The real question is this: who’s likely to look at your ads? Because that’s who you’re advertising to.

This is especially important online, because an unclicked text ad is truly invisible, with very little subliminal value. One surprising view is that the typical clicker is female, lower-than-typical income, interested in sweepstakes and coupons. Not that surprising, actually, since if your ‘need’ is for that sort of content, you’re going to click often, and forever. People who click on ads for class action lawyers or kitchen renovation stop doing so once their project is complete. So they’re outnumbered.

Anyway, stop advertising to yourself. You’re already sold. You’re not the target market.

“You’re not the target market!” Wise advice for sure. I often find myself wondering if I would click on a particular ad. If the answer is no, it’s likely that I am not the target.

The one thing to take away from Seth’s advice is to figure out who your customers are, think like them, and then appeal to them in your messaging. Good luck. If you need me, I am here to help.

Happy Holidays from Zohark… as promised, here is the newest Zohark promotion!

$5.00 in free clicks to get your app more users or your site more visitors; this could be enough for up to 50 clicks.

Act now; this promotion ends at midnight on December 31st, 2007.

To get your free money, go to Zohark (http://apps.facebook.com/zohark_ads) and:
1. Click on “Advertiser Mode” at the top-right of the screen.
2. Click on the “Billing” tab at the top-left of the screen
3. Enter promotional code “facebook1″ in the promotional code box and press the “Enter Code” button.
4. Click on the “Campaigns” tab at the top-left and create your campaign.
5. Manage your categories & bids from Zohark’s easy to use campaign manager.
6. Watch the great results.

Don’t forget, you can run ads by Zohark on your applications and take advantage of our great ad inventory, our industry leading ad formats and our reliable payments. Integrating our ad code is as simple as copying and pasting a snippet of code onto your canvas pages.

The ads you create will not run on your own applications when you display ads by Zohark, only other ads in the system. We can also exclude any competitive apps from running ads on your app as well – just let us know.

Join the Zohark family and you’ll be as happy with our service as our partner developers. Here is what they’re saying:
• “The system looks great and I like all the features”
• “I am impressed with the interface and everything of the general application”
• “seems pretty cool. Just got a message from a real person when my app was approved” .

Don’t forget to join the Zohark Social Advertising group (http://www.facebook.com/group.php?gid=7864538209) where we can:
• share ideas and apps to get feedback from the group
• learn from each other
• see the latest news and promotions from Zohark before anyone else

Happy Holidays and a charitable New Year from the Niagara Media / Zohark family.

The Zohark social advertising network (http://apps.facebook.com/zohark_ads) continues to grow very quickly on facebook. The applications that have Zohark installed have over 25,000,000 installed users and over 1,000,000 daily users.

This is the place to promote your apps, advertise your websites, and monetize your apps.

Don’t just take my word for it, here’s an email from a happy developer:

After about 6 hours on Zohark, I’d have to say I’m impressed with the CPM rate. I think we’re hitting about $0.42 CPM which is a vast improvement over [another network]’s $0.16 CPM we are getting right now.

Keep those comments coming and thanks for using Zohark.

A major milestone has been reached on facebook. There are now over 10,000 applications available for users to install and use. This represents a unique opportunity for advertisers as well as publishers / developers.

Social advertising is what Zohark (http://apps.facebook.com/zohark_ads) is all about.

Our advertisers are able to reach facebook user through the hundreds of applications that run ads by Zohark.

Our developer / publisher partners get high quality ads in an industry leading 15 formats. The variety of formats lets our developer partners integrate the ads for optimal appearance and better performance.

Give Zohark a try, sign up now http://apps.facebook.com/zohark_ads

The last few days have brought great growth to the Zohark application on facebook (http://apps.facebook.com/zohark_ads). The feedback has been great as well. Here’s a recent quote:

I am impressed with the interface and everything of the general application

I am so happy that people like the app, the team has worked very hard and continues to develop new things to make it even better.

Today I created a Zohark Group on facebook for everyone to congregate, share ideas and get the scoop on what’s new before everyone else. Please join us (http://www.facebook.com/group.php?gid=7864538209&ref=mf).

Zohark (http://apps.facebook.com/zohark_ads), the advertising network for social networks, has been getting some great feedback on its most recent announcement of a new advertiser section. Developers can now advertise their apps on the Zohark network.

Here are couple quotes:

seems pretty cool. just got a message from a real person when my app was approved

And

Glad to see someone is finally competing.

People have also been impressed with the fact that we have Iframe ads as well as facebook script ads. In fact, we have 15 different ad formats - more than any other ad network on facebook.

Zohark (http://apps.facebook.com/zohark_ads) has released its new advertiser section. This great feature now lets application developers create ads for their applications as well as their websites from within facebook.

Try it now, no prepayment is required to begin running ads. Bids start at $0.10 and advertisers are able to limit their daily spend. Accounts are not charged until clicks are delivered.

Zohark has the tools to create and track multiple ad campaigns for maximum return on advertising dollars. The campaign management system built into Zohark lets advertisers manage their bids across 20 categories for superior targeting.

Niagara Media LLC, the parent company of Zohark, was founded by web advertising veterans that have over a decade in the industry. The ads are delivered by geo-load balanced servers that handle millions of impressions and clicks a day. Zohark ads load quickly and reliably.

Zohark has more ad formats than any other ad network on facebook, ensuring that ads are displayed in an attractive and inviting fashion. The better the ads look, the more they are noticed, and the more likely they are to be clicked.

Join the hundreds of developers that are running ads by Zohark. Go to http://apps.facebook.com/zohark_ads and click on the Advertiser Mode to create your ads or click on Get Your Code to run ads by Zohark.