I wanted to alert our developers to something that I read this morning - there is a possible problem on the horizon for developers that are using flash in their apps.
The article is from Mashable and I suggest you read it. I would hate to see any of the great apps that Zohark works with go down.
WOW! Developers on facebook have certainly been busy. There are now nearly 20,000 applications running on the facebook platform with more being added daily.
Many of those new applications choose to advertise and monetize with Zohark. As these applications gain users and canvas page views, Zohark delivers great ads. Unfortunately, this morning we were overloaded and went down for a couple of hours. This is an unfortunate growing pain and was fixed very quickly.
I would like to apologize to our developers that had no ads running for a couple of hours and to our advertisers that didn’t get any new customers form us for the same time period.
The great news is that all of the issues have been identified and repaired. If anyone is having any problems or has any questions, please feel free to call me at 800-975-1537, extension 703.
The Zohark team appreciates all of our partners and we try very hard to minimize our downtime. To-date, we have only had a couple of minor outages and feel that the upgrades we have made will keep us stable for a long, long time.
Developers have had great success advertising their facebook applications on the Zohark ad network (http://apps.facebook.com/zohark_ads). Zohark’s development is due, in large part, to developer and advertiser feedback. Most recently, developers asked for tracking information from every click on the Zohark network so that they could measure conversions.
Thanks for the suggestions; here’s what we have come up with:
On the advertiser control panel of Zohark Ads (http://apps.facebook.com/zohark_ads), select “website” as the advertisement type.
In the click url, point the users to: http://www.facebook.com/apps/application.php?id=YOURAPPID&username={fb_user}
Please substitute YOURAPPID with your application ID
Or
http://www.facebook.com/apps/application.php?api_key=YOURAPIKEY&username={fb_user}
Please substitute YOURAPIKEY with the API key of your application.
Now every click will come back with the “username” variable populated with the facebook user ID of the person that clicked on the ad. Developers will then be able to compare that variable with their installs to track conversions.
Keep those suggestions coming. Zohark will continue to listen to you and together, we will continue to be the fastest growing ad network on facebook and beyond.
Zohark, the social advertising network, is doubling its page views every month.
For the month of March, Zohark will deliver over 120,000,000 ad impressions across our network of facebook applications.
The publishers that use Zohark to monetize their facebook applications have been enjoying our fast ad load speeds and reliable weekly payments.
The advertisers that advertise on Zohark are getting quality prospects that they are converting into sales. In addition, the ads that are not clicked are free impressions for the advertisers and a great boost to their branding initiatives.
At this rate, Zohark will be delivering tens of millions of impressions per day in a couple of months, and that’s just on facebook. Zohark is in development for MySpace, Bebo and other platforms.
Stay tuned - more great things are on the way from Zohark.
Exciting times are upon us at Zohark, the social advertising network.
I once read that if a web company doesn’t have scaling issues, it isn’t growing fast enough. Well, this weekend we proved that our growth is “fast enough.” We had a few delays in serving our ads.
The good news is that Zohark was created by veterans of the Pay Per Click industry and we were ready. Some tweaks were made this morning and we returned to our fast, reliable selves.
Tomorrow, Zohark will be upgraded further and our ads will load even faster. Personally, I am really excited because of comments like this:
Of all the ad networks I’ve used I like Zohark the best. I just switched the ads back on and they are showing quickly again.
Developers and their feedback are one of the driving forces of Zohark. As we continue to grow, I look forward to more and more interactions with developers and advertisers to make Zohark even better.
Zohark, the social advertising network, is seeing amazing growth on facebook and getting great feedback.
The application on facebook (http://apps.facebook.com/zohark_ads) is the fastest growing ad application in all of facebook. I can attribute this growth to the perfect 5 star rating and happy developers. Here is the most recent example:
BEST.ADS.EVER
1.) Fastest loading.
2.) Most customizable.
3.) Never show secret CPM ads like other companies.
4.) Superior support system.
5.) Geo-taregeted ads.
6.) My friends experience - THEY PAY! (You won’t get cubed)
In short, Zohark just fixed all problems anybody was having with any ad company.
I love this!
I guess this is what happens when a group of PPC veterans gets together and creates an ad network on facebook. We promise to keep up the good work and look forward to exceeding everyone’s expectation.
To all of Zohark’s developers and advertisers, I want to wish you a happy and prosperous New Year.
Considering how Zohark has grown, prosperity for our great network of developers and advertisers is a sure thing.
Advertising on social networks is proving to be a great way for companies to attract customers at very reasonable rates. With click prices starting at just $0.10, a campaign on facebook is within reach for a great many advertisers.
Runnig ads by Zohark on facebook applications is proving very profitable for many of our developers. Here’s a comment that I got this morning:
“Thanks for the extremely quick and efficient setup on the account. I look forward to working with Zohark.”
I look forward to meeting each and every developer and advertiser personally.
Cheers,
Stas
I spend a great deal of my time helping advertisers create ads for their campaigns on Zohark, the social advertising network. I try to help them target the people that are on the network (over 25,000,000 facebook users and growing).
In my constant search for more knowledge, I read a great post by Seth Godin, marketing guru extraordinaire, titled, “Your ads are not for you.” Here’s the post:
Here’s the puzzling math of advertising, offline and on:
- Everybody doesn’t read, remember or click on your ads.
- Nobody isn’t the right answer either.
In other words, you don’t get 100% attention when you buy an ad. In fact, you don’t get 50% attention or even 1%. If you’re very very good and very lucky, it might be .1% but it’s more likely to be one in 10,000. Which is exactly the right number, it turns out, to make advertising work. Any lower and you couldn’t afford it, any higher and everyone would need a warehouse, not a house, to store all the stuff they bought.
This is no accident, of course. We look at ads when we need to. Then we stop.
The real question is this: who’s likely to look at your ads? Because that’s who you’re advertising to.
This is especially important online, because an unclicked text ad is truly invisible, with very little subliminal value. One surprising view is that the typical clicker is female, lower-than-typical income, interested in sweepstakes and coupons. Not that surprising, actually, since if your ‘need’ is for that sort of content, you’re going to click often, and forever. People who click on ads for class action lawyers or kitchen renovation stop doing so once their project is complete. So they’re outnumbered.
Anyway, stop advertising to yourself. You’re already sold. You’re not the target market.
“You’re not the target market!” Wise advice for sure. I often find myself wondering if I would click on a particular ad. If the answer is no, it’s likely that I am not the target.
The one thing to take away from Seth’s advice is to figure out who your customers are, think like them, and then appeal to them in your messaging. Good luck. If you need me, I am here to help.
Happy Holidays from Zohark… as promised, here is the newest Zohark promotion!
$5.00 in free clicks to get your app more users or your site more visitors; this could be enough for up to 50 clicks.
Act now; this promotion ends at midnight on December 31st, 2007.
To get your free money, go to Zohark (http://apps.facebook.com/zohark_ads) and:
1. Click on “Advertiser Mode” at the top-right of the screen.
2. Click on the “Billing” tab at the top-left of the screen
3. Enter promotional code “facebook1″ in the promotional code box and press the “Enter Code” button.
4. Click on the “Campaigns” tab at the top-left and create your campaign.
5. Manage your categories & bids from Zohark’s easy to use campaign manager.
6. Watch the great results.
Don’t forget, you can run ads by Zohark on your applications and take advantage of our great ad inventory, our industry leading ad formats and our reliable payments. Integrating our ad code is as simple as copying and pasting a snippet of code onto your canvas pages.
The ads you create will not run on your own applications when you display ads by Zohark, only other ads in the system. We can also exclude any competitive apps from running ads on your app as well – just let us know.
Join the Zohark family and you’ll be as happy with our service as our partner developers. Here is what they’re saying:
• “The system looks great and I like all the features”
• “I am impressed with the interface and everything of the general application”
• “seems pretty cool. Just got a message from a real person when my app was approved” .
Don’t forget to join the Zohark Social Advertising group (http://www.facebook.com/group.php?gid=7864538209) where we can:
• share ideas and apps to get feedback from the group
• learn from each other
• see the latest news and promotions from Zohark before anyone else
Happy Holidays and a charitable New Year from the Niagara Media / Zohark family.
The Zohark social advertising network (http://apps.facebook.com/zohark_ads) continues to grow very quickly on facebook. The applications that have Zohark installed have over 25,000,000 installed users and over 1,000,000 daily users.
This is the place to promote your apps, advertise your websites, and monetize your apps.
Don’t just take my word for it, here’s an email from a happy developer:
After about 6 hours on Zohark, I’d have to say I’m impressed with the CPM rate. I think we’re hitting about $0.42 CPM which is a vast improvement over [another network]’s $0.16 CPM we are getting right now.
Keep those comments coming and thanks for using Zohark.